Search Engine Optimization (SEO)

Be Found...World-Wide

What good is a site on the internet if your prospective clients can't find you? Search Engine Optimization or SEO is a multi-tier process:

Designing Search-Engine-Friendly Sites

The process begins with the design. From the beginning, it's important to consider your target demographic. Who is looking for you how can they find you and what searches are they conducting? After establishing a few basic parameters, some strategic keyword searches can help us generate good keyword-rich content.

The sites I design are all CSS-based. This style of web site design separates presentation from content. All of the style attributes are maintained in a separate CSS (Cascading Style Sheet) file. With this style of design, all of your pages will load faster and have higher keyword density.

All of the sites that I design use corresponding title, meta description, keyword, heading and paragraph tags. This ensures unity in the readable, text content.

Search Engine Site Submission

After creating designs and built to your needs and specifications, I submit your site to the top search engines. Also, I create a sitemap which aids search engines in indexing all of your site's pages.

Search Engine Maintenance.

This is a service which is intricate, on-going and evolving. SEO involves tracking keywords that lead searchers to your site, analyzing their importance and significance, and then altering the code that corresponds to these keywords.

Site Analytics

SEO also involves using site analytics to track site users and learn how they reached your site. Combined with programs like Google's 'ad words' and 'ad sense' we can determine how we are getting traffic to your site and how to improve upon it.